BPL goes beyond the screen with a Durga Puja billboard in Kolkata

BPL goes beyond the screen with a Durga Puja billboard in Kolkata "BPL has unveiled a large-format billboard in Salt Lake, Kolkata, combining a traditional Durga Puja visual with its Mini LED television technology. The OOH execution features a dancer in a white-and-red saree performing Dhunuchi Naach, a devotional dance associated with Durga Puja, with incense smoke rising from a clay dhunuchi. The visual is set against a decorated puja pandal and displayed on a BPL Mini LED TV. The execution is built around BPL"s "Beyond the Screen" proposition, using the Dhunuchi Naach and the surrounding festive setting to connect the television display with the cultural context of Durga Puja. The billboard is illuminated after dusk, highlighting the visual display and the Mini LED screen. Alongside the outdoor installation, BPL is running festive retail activations at select outlets, where consumers can view demonstrations of its Mini LED and QLED television ranges. The brand is also promoting festive offers across its home theatre TV range during Durga Puja, Navratri and Diwali."